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Gap 1 shows that there can be a difference between actual customer expectations and management's idea or perception of customer expectations.
Completely Randomized Design
An experimental design where all subjects are randomly assigned to treatments, ensuring each treatment is applied in an unbiassed way.
Five-point Scale
A measurement tool used in questionnaires to evaluate opinions or attitudes, often ranging from strongly agree to strongly disagree.
Blinding
A method in experimental design that prevents participants, experimenters, or both from knowing which intervention participants are receiving to reduce bias.
Average Prices
The mean amount of money required to purchase a particular set of goods or services.
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