Customer Retention Is Measured as the Percentage of Customers Who

question 69

True/False

Customer retention is measured as the percentage of customers who return for more service.

---

Definitions:

Market Failure

A scenario in which the distribution of goods and services through a free market fails to be efficient, frequently resulting in a decrease in net social welfare.

Negative Externalities

Costs experienced by someone who is not directly involved in the production or consumption of a good or service.

Positive Externalities

Benefits experienced by third parties or society at large as a result of an economic activity, without the third party incurring any cost.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning no one can be prevented from using them and one person's use does not reduce availability to others.