The Role of Marketing in Design Has Been to Bring

question 45

Multiple Choice

The role of marketing in design has been to bring the voice of the ________ into the design process.

• A) supplier
• B) customer
• C) intermediary
• D) retailer
• E) producer

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Definitions:

Theory Of Planned Behaviour

The Theory of Planned Behaviour is a psychological theory that links beliefs and behavior, suggesting that an individual’s behavior is driven by their intentions, attitudes, subjective norms, and perceived control over the behavior.

Theory Of Reasoned Action

A psychological model asserting that an individual's intention to engage in a behavior is a primary determinant of that action, influenced by attitudes towards the behavior and subjective norms.

Predict A Person's Behaviour

The process of forecasting an individual's actions based on observations, patterns, or knowledge about their past behavior or predispositions.

Fishbein

Refers to the Fishbein model, a theory of attitude formation and change, named after psychologist Martin Fishbein.