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Airlines try to differentiate their customers by willingness topay based on:
Generalized Positive
A broad, overarching sense of positivity that affects a range of situations and outcomes.
Negative Feelings
Represents adverse emotions such as sadness, worry, or anger that can impact an individual's well-being and performance.
Affect Encompasses
Covers the range of feelings that an individual can experience, including emotions and moods.
Range of Feelings
The spectrum of emotions that an individual can experience, from positive to negative and everything in between.
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