Examlex
Because resources are scarce,
Buzz Marketing
A viral marketing technique that aims to maximize word-of-mouth potential of a campaign or product through conversations among consumers.
BzzAgent
A word-of-mouth marketing company that enlists everyday consumers to voluntarily promote products and services in exchange for samples or experiences.
Aspiration Group
A group of individuals a person admires and wishes to emulate or join, often influencing their purchasing decisions and lifestyle choices.
Brand Community
A specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
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