Examlex
The difference between the price consumers are willing to pay and the
Price that they actually pay is known as:
Price Differentials
The variation in the price of goods or services when compared across different markets, sellers, or buying conditions.
Price-insensitive Product
A product for which demand does not significantly change with a price increase or decrease, often due to its unique value or lack of alternatives.
Product-line Pricing
A marketing strategy that manages the prices of multiple products within the same product range.
Bundle Pricing
A pricing approach where several items or services are bundled and offered for sale at one price.
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