SCENARIO: PAYOFF MATRIX FOR AIRBUS AND BOEING

question 116

Multiple Choice

SCENARIO: PAYOFF MATRIX FOR AIRBUS AND BOEING
The payoff matrix supplied shows outcomes of various strategies
That Airbus and Boeing might follow in response to action on the
Part of the other company.This payoff matrix describes actions
In developing so­called super­jumbo jets that can carry 600 or
More passengers.In each element, the lower­left value gives
The outcome for Boeing based on the action of Airbus and the
Upper­right value gives the outcome for Airbus based on the
Action of Boeing.For example, in element A, each company will
Lose $10 million if they both decide to produce super­jumbo jets.
Payoff Matrix for Airbus and Boeing
(Scenario: Payoff Matrix for Airbus and Boeing) Boeing has
Decided not to produce super­jumbo jets.Instead, it will
Continue to market its 450­passenger 747s.Which elements
Represent this decision?

• A)A and B
• B)B and C
• C)C and D
• D)A and D

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Definitions:

Buying Center

A group of individuals within an organization who are involved in making purchase decisions, often with different roles and responsibilities.

Users

Individuals or entities that utilize products or services for their intended purpose or benefit.

Consume

The act of using up a product or service, often involving the purchase of goods for personal use.

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.