Language Such as "A Commission Is to Be Paid to the Broker

question 16

True/False

Language such as "a commission is to be paid to the broker whether the purchaser is secured by the broker or by any person other than the seller" creates an "exclusive right to sell" listing agreement.

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Definitions:

Product Feature

An attribute or functionality of a product that contributes to its desirability or usability.

Segmentation Basis

The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.

SELL Sequence

A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.

Sales Presentation

A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.