Examlex
A break in an electrical conductor or cable is called a(n) __________ circuit.
Source Credibility
The degree to which the audience perceives a message’s source as expert and trustworthy.
Attitudes
Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.
Central Route
A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.
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