Examlex
Estimating the economic value of the events industry is:
Brand Extensions
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
Cannibalization
The decrease in the number of sales, income, or market presence of an existing product caused by the launching of a new product by the same manufacturer.
Corporate Branding
Corporate branding is the practice of promoting the brand name of a corporate entity, as opposed to specific products or services, to enhance its reputation and identity.
Samsung Electronics
A multinational electronics company headquartered in South Korea, known for manufacturing a wide range of consumer and industry electronics, including smartphones, TVs, and semiconductors.
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