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Under a hard peg
Brand Image Damage
The harm or negative impact on a company's reputation, often resulting from controversial incidents, poor customer experiences, or negative media coverage.
British Airways
A major international airline based in the United Kingdom, known for its global flight operations and extended network.
Core Competencies
Essential capabilities or advantages that a business has, which gives it a competitive edge over others in its industry.
Product Design
The process of creating a new product to be sold by a business to its customers, prioritizing functionality, appearance, and user experience.
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