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Integrated Marketing
A strategic marketing approach that combines multiple communication tools and channels to ensure consistency in conveying a brand's message.
Short-Term Sales
Sales activities focused on achieving immediate revenue without considering long-term strategy.
Marketing Communications
The variety of techniques and channels used by companies to communicate with their market and to promote their brand, products, or services.
Integrated Marketing
A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.
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