Examlex
What is the formula for capacitive reactance?
Segmentation
The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.
Distinct Customer Groups
Segments of the market differentiated by specific needs, characteristics, or behaviors, requiring tailored marketing strategies.
GE/McKinsey Portfolio
A strategic tool used for managing a business's portfolio of products or business units, plotting them on a grid to decide where to invest or disinvest.
Segment Attractiveness
Segment attractiveness refers to the degree to which a specific market segment is considered desirable to enter or compete in, based on factors like size, growth potential, and profitability.
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