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The external auditor renders an 'except for' opinion when s/he:
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Potential Profitability
The capacity of a business venture or investment to generate earnings and achieve financial success.
Under-served Markets
Markets or segments that have insufficient access to products, services, or resources, often due to economic or geographic reasons.
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