_____ Involves the "Treatment of People Based on Identifiable Characteristics

question 22

Multiple Choice

_____ involves the "treatment of people based on identifiable characteristics such as race, gender, religion, or ethnicity" (Barker, 2014, p.121) .

• A)Discrimination
• B)An attribution bias
• C)Privilege
• D)A logical fallacy

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.