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Representational Spaces Refer to

question 39

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Representational spaces refer to


Definitions:

Extensive Problem Solving

A consumer decision-making process used in situations involving high involvement and significant differences among brands.

Automatic Purchase

Buying decisions made with little conscious thought, often because of habit or brand loyalty.

Automaticity

The ability to perform actions without conscious thought or intention, achieved through repeated practice and learning.

Decision Habit Strength

The extent to which an individual's decisions are influenced by ingrained habits, often bypassing deliberative thought processes.

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