Examlex
Mass production and consumption were made possible through
Geographic Segmentation
A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.
Benefits Segmentation
A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.
Psychographics
Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.
Demographic Changes
Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.
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