Patrilineal Descent Is Traced Through the

question 23

Multiple Choice

Patrilineal descent is traced through the

• A)Father
• B)Mother
• C)Both mother and father

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Definitions:

Micromarketing

An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.

Geodemographic Segmentation

The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.

Tapestry™ Segmentation

Tapestry Segmentation is a geographic area analysis tool used by marketers to classify neighborhoods into unique segments based on demographic and socio-economic characteristics.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including details about target markets and customers, to inform business decisions.