The Second Question Is from an Audience Member Who Is

question 59

Multiple Choice

The second question is from an audience member who is having trouble editing a linked Excel object on a PowerPoint slide.He complains that every time he tries to edit the linked object, the original source file opens.He doesn't want to change the original source file, just the object in the destination file.You suggest that he ____.

• A)move the original source file to a new location so that the link to the slide is broken
• B)convert the linked object to a picture object before he tries to edit it
• C)delete the linked object and reinsert it as an embedded object; that way none of the changes he wants to make will appear in the source file
• D)create a duplicate source file with a new name that can be used to edit the linked object

Recognize the significance of balancing audience-centric and brand-centric content.

Appreciate the importance of an editorial calendar in managing content strategy.

Grasp the concept of content atomization and its role in social media strategy.

Understand brand standards and style guides in the creation of social media content.

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Definitions:

Mental Image

A representation of something formed in the mind, often used in the context of branding or product perception.

Brand Recognition

is the extent to which consumers can correctly identify a brand by its attributes, such as logos, colors, or slogans.

Brand Preference

The degree to which consumers favor one brand over competing brands, often influenced by marketing, personal experiences, and perceptions.

Strategy Canvas

Tool for plotting out the competitive position of a company relative to its competitors, focusing on key success factors and performance indicators.