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A reason that a small business would not use a discounted cash flow technique in evaluating capital investments would be:
Maslow
American psychologist who developed the hierarchy of needs, a theory in psychology that prioritizes fundamental human wants and desires crucial for individual growth.
Self-actualization
The realization or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.
Maslow
An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs into a five-tier model of motivation.
Esteem Needs
In Maslow's hierarchy of needs, esteem needs are the fourth level, involving the human desire for respect, self-esteem, and recognition from others.
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