Examlex
Cooperative purchasing organisations are businesses that specialise in the purchasing function and provide this service to small businesses.
Guerrilla Marketing
Innovative, low-cost marketing effort designed to get consumers’ attention in unusual ways.
Innovative
Characterized by the introduction of new ideas, products, or methods; displaying creativity and inventiveness.
Customer Attention
The focus and consideration a business gives to understanding and addressing consumer needs, preferences, and feedback.
Selective Demand
Demand created for specific products or brands through targeted advertising and marketing strategies, distinguishing them from competitors.
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