An Example of a Trade Intermediary Most Suited for Small

question 125

True/False

An example of a trade intermediary most suited for small businesses is an export remarketer.

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Definitions:

Manufacturer Brands

Brands owned and managed by the manufacturer. Also known as national brands.

Private-label Brands

Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.

House-labeled Wine

Wine that is branded by the retailer or restaurant selling it, rather than the producer.

Brand Extension

The strategy of using an established brand name on new products or services to leverage existing brand equity and expand market reach.