Mary, a Sales Representative for a Small Cleaning Business, Asks

question 102

Multiple Choice

Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers, and other businesses that might be interested in the company's cleaning services. Mary is relying on _____ to identify potential customers.

• A) customer-initiated contacts
• B) impersonal referrals
• C) marketer-initiated contacts
• D) personal referrals

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Definitions:

Motorcycle Sale

Refers to the transaction or process of buying or selling motorcycles between individuals or through businesses.

Certain Forklift

A specific forklift unit, often identified for purposes such as sale, lease, or operational use in a defined context.

Offer Termination

Refers to the process by which an offer is revoked or ended before it is accepted, effectively nullifying the possibility of a contract.

Cure and Smoke

The process of preserving and flavoring food, particularly meats, by applying a combination of salt, nitrates, and sometimes sugar (curing) and then exposing it to smoke from burning or smoldering material, usually wood (smoking).