Tyler Cannot Afford to Hire a Salesperson for His Small

question 31

Multiple Choice

Tyler cannot afford to hire a salesperson for his small business but feels personal selling is the best way to encourage prospects to become customers. You remind him that

• A) he may have to be his own salesperson for a while.
• B) good salespeople are expensive.
• C) the most cost-efficient mode of selling may be to use sales or marketing representatives.
• D) he can always send his production people out to make sales calls.

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Definitions:

Political Networks

Networks of social, professional, or political connections that facilitate the sharing of information, influence, and power among individuals or organizations.

Informal Small Talk

Casual and light conversation about non-work-related topics that helps build relationships among colleagues.

Performance

A measurement of how effectively individuals, groups, or organizations meet their goals or objectives.

Politics

The activities, actions, and policies used to gain and maintain power in governmental or organizational settings.