Troy Bourbon, a Local Bourbon Distillery, Initially Sold Its Product

question 79

Multiple Choice

Troy Bourbon, a local bourbon distillery, initially sold its product at a premium price of R45 because the company believed consumers would view the bourbon as a prestige item.The company decided that when start-up costs had been fully recovered and competition became imminent, the company would reduce the price to R30 which was more expected in the market.The distillery is using a:

• A)variable pricing strategy.
• B)skimming price strategy.
• C)price lining strategy.
• D)penetration pricing strategy.

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Definitions:

Witness Statement

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Eyewitnesses

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