Match the Term with Its Definition

question 12

Multiple Choice

Match the term with its definition.
-A technique that sets very high prices for a limited period before reducing them to more competitive levels

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Yield-to-Maturity

The total return anticipated on a bond if it is held until it matures, accounting for interest payments and repayment of capital.

Cost of Debt

The effective rate that a company pays on its total debt, representing the interest expense on outstanding debt.

WACC

The weighted average cost of capital, a calculation that reflects the average rate of return a company is expected to pay its security holders to finance its assets.

Riskier

Describing an option or investment with a higher level of uncertainty or potential for loss.