Match the Term with Its Definition

question 4

Multiple Choice

Match the term with its definition.
-A verbal and/or symbolic means of identifying a product

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

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Definitions:

Six Sigma

A set of techniques and tools for process improvement, aiming at reducing the probability of error or defect in any corporate or business process.

Variation Management

A managerial process aimed at minimizing or controlling the variance in processes, products, or services to enhance quality and efficiency.

Ethics Audits

A systematic evaluation of an organization's ethics policies and procedures to ensure they are being followed and to identify areas needing improvement.