Match the Term with Its Definition

question 72

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An enduring opinion based on a combination of knowledge, feeling and behavioural tendencies.

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Definitions:

Referent

The object or thing that a word or phrase denotes or stands for.

This Glass of Pepsi

A specific instance of a beverage, served in a glass, that is being referred to in the context.

Beverage

A liquid intended for human consumption to fulfill thirst and sometimes to provide nutrition or pleasure.

Concept

An abstract idea or a mental symbol used to understand or categorize things by grouping them based on common characteristics.