In Some Situaitons, a Small Business Owner Will Have to Influence

question 76

True/False

In some situaitons, a small business owner will have to influence need recognition; in others she may simply be able to react to needs the consumer has identified.

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Definitions:

Primacy

The principle that items or information presented first in a list or sequence are more likely to be remembered or given importance.

Recency Effect

The tendency for a perceiver to rely on recent cues or last impressions.

Performance Evaluation

The process of assessing an employee's job performance against predefined criteria to provide feedback, guide further development, and make decisions about promotions or rewards.

Typical Attributes

Common characteristics or qualities that are generally observed or expected in a particular context or entity.