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Marketers create needs that offer unique motivations to consumers.
Put
An options contract giving the owner the right, but not the obligation, to sell a specified amount of an underlying asset at a set price within a specified time.
Investment Insurance
A financial product or strategy that provides protection against losses in one's investment portfolio, often through methods such as hedging or insuring a certain value of assets.
Portfolio Of Stocks
A collection of stocks owned by an individual or institution designed to reduce risk through diversification.
Protective Put
An options strategy where an investor holds a position in a stock and purchases a put option on the same stock to protect against a decline in its price.
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