In What Stage of the Consumer Decision Making Process Is

question 14

Multiple Choice

In what stage of the consumer decision making process is Josh when he becomes concerned whether his friends will enjoy the video game he downloaded?

• A)information search and evaluation
• B)need recognition
• C)post-purchase evaluation
• D)purchase decision

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Definitions:

Glacier

A large, slow-moving mass of ice formed by the compaction and crystallization of snow, found in cold regions and high altitudes.

Tsunami

A large, long high sea wave caused by underwater earthquakes, volcanic eruptions, or landslides.

Sublimation

The process by which material moves from a solid phase directly into a vapor, as occurs when a glacier loses ice molecules directly to the air.

Equilibrium Line

The zone in a glacier where the losses of ice and snow balance the accumulation of ice and snow.