Match the Term with Its Definition

question 21

Multiple Choice

Match the term with its definition
-An interaction between a business and its customers

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Strategy

A plan of action designed to achieve long-term or overall goals and objectives, often involving decision-making processes.

Theory X

A management concept that assumes employees are inherently lazy and need to be closely supervised and controlled.

Command-And-Control

A hierarchical management style that emphasizes strict authority, instructions, and compliance, often used in military or structured organizations.

Human Nature

Refers to the inherent characteristics, including ways of thinking, feeling, and acting, which all humans tend to have naturally.