Match the Term with Its Definition

question 88

Multiple Choice

Match the term with its definition
-A principle that maintains that 80 percent of a company's sales will come from 20 percent of its customers

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Unnecessary Surgery

Surgical interventions that are not essential for the health or survival of the patient and could be avoided.

Techniques of Neutralization

A theory suggesting individuals rationalize or justify their deviant behaviors by denying responsibility, injury, or the victim, among other defenses.

Denying the Obvious

The refusal to accept or acknowledge facts or truths that are clear and apparent to others.

Delabeling of Actions

The process of removing stigmatizing labels from behaviors or individuals, aimed at reducing societal biases and prejudices.