The Internet Has Impacted Small Businesses Using an E-Commerce Business

question 61

True/False

The Internet has impacted small businesses using an e-commerce business model by bringing new technology to the management of customer service.

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Definitions:

Trial Market

A test marketing strategy where new products are introduced in a limited area to gauge consumer response before a full-scale launch.

Marketing Mix

The controllable factors—product, price, promotion, and place—that can be used by the marketing manager to solve a marketing problem.

Independent Variables

Variables in an experiment or study that are manipulated or changed to study their effects on dependent variables.

Marketing Actions

The specific tactics employed by companies to execute their marketing strategy, including advertising, product development, pricing, and distribution efforts.