Sites Such as EBay and Bidstart

question 102

Multiple Choice

Sites such as eBay and Bidstart.com derive most of their revenues from:

• A)banner ads.
• B)listing fees and commissions on sales.
• C)corporate sponsors.
• D)investors.

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Definitions:

Demassification

A process by which the mass audience is fragmented into small groups or niches to appeal to unique interests.

Mass Media

Forms of communication designed to reach large audiences through mediums like television, newspapers, radio, and the internet.

Audience Segment

A subgroup of a larger audience distinguished by specific characteristics, such as demographics or behavioral patterns, allowing for targeted content or advertising.

Newspapers

Printed publications consisting of sheets of paper that contain news, articles, advertisements, and other information.