What Advantages Do Small Businesses Have in Forming a Strategic

question 10

Essay

What advantages do small businesses have in forming a strategic alliance with another small business as opposed to a small business forming an alliance with a large company? Give an example to support the answer.

---

Definitions:

Producer

An individual or organization that creates goods or services for sale to consumers or other businesses.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods from the point of production to the point of consumption.

Farmer's Market

A public marketplace where local farmers and artisans sell their produce, goods, and crafts directly to consumers.

Retailer

A business entity that sells goods or services directly to end consumers.