Match the Term with Its Definition

question 12

Essay

Match the term with its definition.Not all terms will be used
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-A strategy that recognises different preferences of individual market segments and develops a unique marketing mix for each.

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Definitions:

Xenophobia

The fear or hatred of strangers or foreigners, often manifesting in discriminatory attitudes and behaviors.

Culturophobia

The fear or strong dislike of different cultures, often leading to efforts to avoid cultural diversity.

Integrative Forces

Factors or elements that promote unity and cohesion within a society, often seen in shared norms, values, or beliefs.

Doctors Without Borders

An international humanitarian medical non-governmental organization best known for its projects in conflict zones and in countries affected by endemic diseases.