Match the Term with Its Definition

question 45

Essay

Match the term with its definition.Not all terms will be used
a.chain-ratio method
b.customer-oriented philosophy
c.intellectual property
d.production-oriented philosophy
e.segmentation variables
f.single-segment strategy
g.small business marketing
h.un-segmented strategy
-Emphasising the product as the single most important part of the business.

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Definitions:

Sole Proprietorship's Profits

The total income a sole proprietorship generates after expenses are deducted, belonging entirely to the business owner.

Deception

The act of misleading or tricking someone into believing something that is not true, often for personal gain.

Franchisor

A business entity that grants another party the right to operate a business using its trademark, products, and business model.

Prospective Franchisee

An individual or entity considering the acquisition of a franchise license to operate a franchised business.