Match the Term with Its Definition

question 41

Essay

Match the term with its definition.Not all terms will be used
a.chain-ratio method
b.customer-oriented philosophy
c.intellectual property
d.production-oriented philosophy
e.segmentation variables
f.single-segment strategy
g.small business marketing
h.un-segmented strategy
-The belief that production and sales centre on the consumer and his/her needs.

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Definitions:

Core Principles

Fundamental beliefs or guiding values that serve as the foundation for a system, organization, or individual's actions and decisions.

Professional Selling

The sale of products or services in a business-to-business context, often involving skilled salespeople and complex selling processes.

Prospect

A potential customer or client who has been identified as having the interest and ability to purchase a product or service.

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.