Creators Plus, a Modest-Size Manufacturer of Quality Crafts, Expends Considerable

question 52

Multiple Choice

Creators Plus, a modest-size manufacturer of quality crafts, expends considerable resources to ensure that its products are created in the most efficient manner. According to the owner, distribution and promotion are secondary considerations to managing an expedient production process. Creators Plus subscribes to the _____ marketing philosophy.

• A) process-oriented
• B) market-oriented
• C) sales-oriented
• D) production-oriented

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Definitions:

Campus Organizations

Clubs or groups formed within a college or university environment to facilitate social, educational, professional, or recreational activities among members.

Study Together

The act of two or more individuals learning or reviewing subject matter in collaboration.

Residential Adviser

A student leader who provides supervision, support, and guidance to residents in a college or university housing facility.

Polite Manner

Conducting oneself with respect toward others and observing social etiquette.