Why Would a Small Business Conduct Less Marketing Research Than

question 113

Multiple Choice

Why would a small business conduct less marketing research than a larger, established business?

• A)The entrepreneur can rely on intuition and observations.
• B)Marketing research is expensive.
• C)Marketing research is not necessary for the start-up business.
• D)Data is not generally available for new business ideas.

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Definitions:

Formality

The strict adherence to prescribed or established rules, conventions, or ceremonies, often in official or ceremonial contexts.

Professional Courier

A service or individual specializing in the delivery of documents and packages for businesses in a reliable and timely manner.

Open-Source Format

Refers to a type of software license that allows the source code to be freely used, modified, and shared.

Snail Mail

Colloquial term for traditional postal mail, referring to its slower delivery speed compared to electronic mail.