Mary, Owner of Delany Salsas, Is Curious to Know Whether

question 41

Multiple Choice

Mary, owner of Delany Salsas, is curious to know whether the new packaging for her line of salsas is being noticed by supermarket consumers. To collect information, she passively watches shopper reactions as they pass by the Delany Salsas display. Mary is collecting _____ data through _____ methods.

• A) secondary; observational
• B) primary; questioning
• C) primary; observational
• D) secondary; questioning

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Definitions:

Gift Wrapping

An external service often provided by stores to enhance the presentation of a purchase, typically involving decorative paper and ribbons.

Order-Takers

Sales personnel who primarily take orders from customers rather than actively seek new sales or upsell, often found in retail or straightforward purchasing environments.

Order-Getters

Salespeople who actively seek out customers and work to persuade them to make purchases, often involved in complex sales processes.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.