Meredith Is Opening a High End Shoe Store Specialising in Designer

question 35

Multiple Choice

Meredith is opening a high end shoe store specialising in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?

• A)Un-segmented strategy since everyone wears shoes.
• B)Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
• C)Single-segment strategy since only women with high disposable incomes would be a prospective customer.
• D)Bi-segment strategy since the company will not be able to sell to just one segment to survive.

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Definitions:

Serous Pericardium

The thin, transparent layer of tissue forming the inner lining of the pericardium, which secretes serous fluid to reduce friction during heartbeats.

AV Node

The atrioventricular node, a part of the heart's electrical conduction system that delays the signal before it passes to the ventricles.

SA Node

The sinoatrial node, a group of cells in the right atrium of the heart that regulates the heart's rhythmic contractions.

Pacemaker

A device implanted in the body that delivers electrical impulses to the heart to regulate the heartbeat.