Meredith Is Opening a High End Shoe Store Specialising in Designer

question 35

Multiple Choice

Meredith is opening a high end shoe store specialising in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?

• A)Un-segmented strategy since everyone wears shoes.
• B)Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
• C)Single-segment strategy since only women with high disposable incomes would be a prospective customer.
• D)Bi-segment strategy since the company will not be able to sell to just one segment to survive.

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Definitions:

Deficiency Needs

Basic requirements for physical and psychological well-being, as defined by Abraham Maslow, including needs for safety, love, and esteem, which must be met before an individual can achieve self-actualization.

Self-actualized Persons

Individuals who have realized and fulfilled their potential, as described in Maslow's hierarchy of needs, achieving personal growth and self-fulfillment.

Personality Theory

A framework used to analyze and understand individual differences in personality traits and behaviors, explaining how personalities are formed, developed, and influenced.

Self-actualizers

Individuals who have fulfilled their potential in various aspects of their lives, achieving the highest level of Maslow's hierarchy of needs.