Meredith Is Opening a High End Shoe Store Specialising in Designer

question 35

Multiple Choice

Meredith is opening a high end shoe store specialising in designer shoes.Which approach is probably the wisest strategy for the marketing efforts of this company?

• A)Un-segmented strategy since everyone wears shoes.
• B)Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons.
• C)Single-segment strategy since only women with high disposable incomes would be a prospective customer.
• D)Bi-segment strategy since the company will not be able to sell to just one segment to survive.

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Definitions:

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