Match the Term with Its Definition

question 93

Multiple Choice

Match the term with its definition.
-The process of locating and describing potential customers

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Nonconformist

An individual who does not conform to conventional or established norms, standards, or practices.

Prior To Marriage

Referring to the period or events that occur before the formal legal or ceremonial union of two people as partners in a personal relationship.

Names Of Partners

This term does not appear to be a standard key-term under general academic or professional contexts.

Gangestad, Garver-Apgar

Researchers known for their contributions to evolutionary psychology, particularly regarding mate selection and attraction.