Examlex
Match the term with its definition.Not all terms will be used.
a.demographic variables
b.direct forecasting
c.focus strategy
d.indirect forecasting
e.intellectual property
f.market
g.market analysis
h.marketing mix
-A forecasting method in which surrogate variables are used to project future sales
Psychoanalytic Movement
A theoretical and clinical approach to psychology founded by Sigmund Freud that emphasizes unconscious processes and childhood experiences in shaping behavior and personality.
Personality Disorders
Types of mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.
Oedipal
Relating to the Oedipus complex, a concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.
Electra Complex
The condition in which, according to Sigmund Freud, girls want to seduce their fathers to gain what they truly desire: a penis. By analogy to a character in several Greek tragedies.
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