Match the Term with Its Definition

question 69

Essay

Match the term with its definition.Not all terms will be used.
a.marketing research
b.market segmentation
c.multi-segment strategy
d.primary data
e.production-oriented philosophy
f.sales forecast
g.sales-oriented philosophy
h.secondary data
-A prediction of how much of a product or service will be purchased within a given market during a specified time period

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Definitions:

Relevant Range

The scope of operations in which the premises regarding the behavior of variable and fixed costs hold true.

Cost Formula

An equation or method used to predict the cost associated with a certain level of activity or production volume.

Contribution Margin

The difference between sales revenue and variable costs of a product or service, highlighting how much contribution towards fixed costs and profit is made per unit sold.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and sales commissions.