Match the Term with Its Definition

question 60

Essay

Match the term with its definition.Not all terms will be used
a.chain-ratio method
b.customer-oriented philosophy
c.intellectual property
d.production-oriented philosophy
e.segmentation variables
f.single-segment strategy
g.small business marketing
h.un-segmented strategy
-A strategy that recognises the existence of several distinct market segments but focuses on only the most profitable segment.

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Definitions:

Face-To-Face Encounter

A personal interaction between two or more people in the same physical location, often for business or social purposes.

Sales Management

Planning the selling program and implementing and evaluating the personal selling effort of the firm.

Selling Program

A planned set of activities and strategies designed to successfully sell a product or service to a target market.

Personal Selling

The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.