Examlex
Match the term with its definition.Not all terms will be used
a.chain-ratio method
b.customer-oriented philosophy
c.intellectual property
d.production-oriented philosophy
e.segmentation variables
f.single-segment strategy
g.small business marketing
h.un-segmented strategy
-The belief that production and sales centre on the consumer and his/her needs.
Units
Basic measures or quantities of product or service in accounting, production, or inventory management.
Direct Labor
Represents the labor costs of employees who are directly involved in the production of goods or the delivery of services.
Planning Budget
A budget that is made for future planning purposes, outlining projected revenues, costs, and other financial details.
Client-Visits
The occasions or instances when a service provider or sales representative meets with clients at their locations.
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