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As the only son, Ed's father expected to one day turn over management of the business to him despite Ed's protests that he wanted no part of it.Following graduation from college, Ed realised he did not want his father to let some outsider take over the business.Ed's commitment is based on:
Core Values
Fundamental beliefs or principles that guide an individual's or organization's actions and decision-making processes.
Corporate Subcultures
Subgroups within an organization that have their own distinct values, norms, and behaviors which may differ from the company's main culture.
Functional Values
The practical or useful aspects of a product or service that fulfill consumers' needs or requirements.
Marketing Values
The core beliefs or standards that guide the marketing strategies and actions of an organization or individual.
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