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Wilma Needed Wine Glasses but All She Had Were Candlestick

question 43

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Wilma needed wine glasses but all she had were candlestick holders and 250-millilitre canning jars.Gluing the two together, she created what she called "mountain crystal" which became a big hit.The local crafters' association asked her to make enough for them to sell and her business took off.This is an example of building a business from:


Definitions:

Proximity Of Suppliers

The closeness or geographical distance of suppliers to the business, which can impact lead times, transportation costs, and inventory management.

Labor Pool

The supply of available workers in a particular area or sector.

Location

Refers to a specific place or position where something exists or operates.

Direct Channels

Routes through which a company sells its products directly to its customers without any intermediaries involved.

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